DRIVETHRUCITYThe QSR drive-thru has undergone a radical transformation in the past 30 years, evolving from a simple lane for quick carhop service to a complex ecosystem that's become the lifeblood of many fast-food chains. Here's a glimpse into how the QSR drive-thru has reshaped the business model:1. Technological Revolution:Order taking: Gone are the days of crackly speakers and muffled orders. Today, digital touchscreens, mobile apps, and voice recognition systems streamline the ordering process, reducing errors and wait times.Payment: Contactless payment options like tap-to-pay and QR codes have made transactions faster and more hygienic.Kitchen operations: Drive-thru-specific kitchens with dedicated cooking lines...

The QSR buyer journey requires outdoor-ready displays DRIVETHRUCITYConvenience is shaping the buyer’s journey at quick-service restaurants (QSR) these days as drive-thru, delivery and curbside pickup have become the preferred methods over the past few years. That’s backed up by data that shows drive-thru traffic rose 30% from 2019 to 2022, while in-person dining at fast-food restaurants dropped 47% in the first half of 2023 compared to the same period in 2019.Curbside pickup has also grown significantly in popularity, even more so than drive-thru. In fact, 41% of one of U.S. consumers called curbside pickup their top choice when ordering take-out....

The Illusion of Convenience: Why People Wait in Drive-Thrus Convenience is in the eye of the consumer. Dale Hartley MBA, Ph.D.     KEY POINTS Convenience may be real, but our perception of it may not be. Anchoring can create the paradox of saving in behavioral economics. The illusion of convenience can create a paradox of perception and choice. Did you ever notice that fast food drive-thru lanes are a trap? Unless the line is already long and backed up around the curve, you can’t see how many cars are ahead of you. Once you’ve placed your order, you’re blocked...

PAR’s G5 Communications System is Leading the Pack in Drive-Thru Technology by Brandon Solnit, PAR Technology -    QSRs and drive-thru operations need state-of-the-art technology that pairs well with their volume and traffic levels. Thanks to PAR Technology, drive-thru solutions are evolving with the PAR G5 communications system. This all-in-one headset solution is designed to make your team more productive and comes with everything you need to successfully operate a drive-thru: a complete base station, a mountable docking/charging station, and of course, the G5 headsets. The PAR G5 communications system is simple to set up and can be configured to perform necessary functions...

  Nancy Luna  McDonald's, Taco Bell, and Panera Bread unveiled new drive-thru tech. Taco Bell said it is testing AI-powered bots at the drive-thru.  Here are 13 chains adding voice bots, robotic fry cooks, and mobile-order express lanes.  McDonald's and Subway recently unveiled new contactless technology for takeout and drive-thru orders. DRIVETHRUCITY The nation's two largest fast food chains in terms of locations are joining a fray of restaurant companies betting big on innovation that involves faster service and fewer humans amid an ongoing labor shortage. Taco Bell, Chipotle, and Domino's are using AI-powered voice bots to take orders, while fast-casual...

Delphi Display Systems Launches Endura® 32X Outdoor Digital Display for Quick Service Restaurant Drive-Thru COSTA MESA, Calif.--(BUSINESS WIRE)--Delphi Display Systems, Inc. – a global provider of consumer engagement and business optimization technology solutions for the Quick Service Restaurant (QSR) industry, announced today that it has launched Endura® 32X, its latest generation Outdoor Digital Display solution designed and optimized to support autonomous voice ordering applications for the QSR Drive-Thru market. The new 32” outdoor display and speaker post platform includes a wide variety of sensors to facilitate integration with 3rd party loyalty, payment and interactive kiosk applications. DRIVETHRUCITY The Endura 32X marks...